Initially, we needed to inventory the existing site's content to determine how to organize it best. Working through the site, we could pare down duplicated content and develop a workflow to make future updating easy. In conjunction with MFN Communications Director Doug Lent, Pip Coders' editorial director, Martha Thomas, rewrote a considerable amount of the MFN site to create 'content buckets' to standardize content creation. They succeeded in reducing the original site's complexity and honed a succinct message for Maryland Family Network.
Once we understood how the content would be reorganized, we could develop a new, more engaging design. We wanted to amalgamate their print design concepts to complement their MFN style identity. Since Maryland Family Network is a non-profit focusing on the wellbeing of young children, we wanted the aesthetic to be colorful and fun while being effortless to navigate. Working closely with their marketing team, we produced interconnected wireframes that demonstrated our approach. The navigation was simplified to offer multiple ways to find content. We decided on pictorial menu blocks for accessibility, a quick-find dropdown menu, and a search facility integrated on a high-capacity Solr server.