Initially, we needed to take an inventory of the existing site's content so we could determine how to best organize it. Working through the site, we were able to pare down duplicated content and develop a workflow to make future updating easy. Pip Coders' editorial director, Martha Thomas, in conjunction with MFN Communications Director, Doug Lent, rewrote a considerable amount of the MFN site to create 'content buckets' to standardize content creation. They succeeded in reducing the original site's complexity and honed a succinct message for Maryland Family Network.
Once we understood the how the content would be organized, we could develop a new, more engaging design. We wanted to amalgamate their print design concepts to complement their MFN style identity. Since Maryland Family Network is a non-profit focusing on the wellbeing of young children, we wanted the aesthetic to be colorful and fun while being effortless to navigate. Working closely with their marketing team, we produced interconnected wireframes that demonstrated our approach. The navigation was simplified to offer multiple ways to find content. We decided on pictorial menu blocks for accessibility, a quick-find dropdown menu and a search facility integrated on a high-capacity Solr server.